Daniel Gold
Since starting out decades ago in market innovation research, I have specialized in consumer behaviour, user research and neuro-marketing
Brands I worked for
Publishers: Hearst Magazines, The Times, The Wall Street Journal
Software: Blackberry Cylance, Kaspersky, McAfee, SAP
Charities: RSPB, Shelter
Wellbeing: Pfizer
Finance: 118118 Money
Consumer packed goods: Clorox-Kingsford
Latest positions
2013-2014
University of Kent (England)
Teaching marketing to undergraduate students
Research on the perception and consumption of unhealthy food
2014-2021
House of Kaizen (London)
Head of Research, leading a team which provides insights for conversion rate optimization and customer experience optimization across digital touchpoints
2021-ongoing
Kaspersky (London)
Head of Neuro-Research and Marketing Techniques at a world-leading cybersecurity brand